American Standard Garage Door
American Standard Garage Door needed to be the first result when someone's door won't open — anywhere in the Kansas City metro. I built a large service-area site: every garage-door service mapped across dozens of KC-metro cities, more than 1,270 pages in all, each with structured data. Under Google's throttled mobile test the live site scores 88, against a median of 55 for Kansas City small-business sites.
The challenge
Garage-door service is an emergency purchase decided by a local search — “garage door repair” plus a city name. To be the first call across a whole metro, American Standard needed a page for each service in each city they cover, and it needed to load fast and be legible to search engines.
What I built
A large static, hand-coded service-area site: a matrix of garage-door services — installation, repair, spring replacement, opener service, weatherstripping, and more — across dozens of KC-metro cities, totalling 1,273 pages in its live sitemap. Each page carries hand-written JSON-LD structured data (LocalBusiness, Service, Offer, geo-coordinates, opening hours) plus a complete sitemap and robots file, so every service-and-city combination is its own indexable, structured page.
The results
The live site — whose sitemap lists 1,273 URLs — scored 88 for performance, 96 for accessibility, and 100 for both SEO and best practices under Google's throttled mobile test on July 8, 2026, with a 2.8-second Largest Contentful Paint. That's against a median mobile performance of 55 across the 105 KC small-business sites I surveyed. Structured data is present across the site.
| Metric | American Standard | Median KC site* |
|---|---|---|
| Mobile performance | 88 | 55 |
| Accessibility | 96 | 89 |
| SEO | 100 | 92 |
| Best practices | 100 | 96 |
| Indexable pages | 1,273 | — |
Measured under Google's throttled mobile (Lighthouse) test on July 8, 2026. *Medians from my survey of 105 KC small-business websites. No CrUX real-user field data is available for this site, so every figure here is a lab measurement.
The stack, for the curious
Static hand-coded HTML and CSS built as a service × city matrix, with hand-written JSON-LD structured data on every page and a full sitemap and robots setup for local search. Live at americanstandardkc.com.
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